We help align your brand positioning, go-to-market strategy and commercial goals as markets, products and customer expectations evolve.

I set up mint lab co. with a view to helping ambitious brands grow with greater commercial clarity, relevance and adaptability in fast-moving markets, such as SaaS and tech.
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The pattern I keep seeing is that strong technical products rarely fail from a lack of innovation. They fail because of a growing disconnect between product, positioning and customer understanding. Teams become siloed, messaging loses clarity, and businesses that once felt differentiated begin to sound increasingly similar. The rapid adoption of AI has accelerated this shift even further.
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Having worked across commercial strategy, brand direction and audience-focused growth roles in London for about 15 years, 11 of which within deep-tech media, digital platforms and events, I've owned and scaled revenue myself, not just advised on it. I've seen first-hand how internal bias and disconnected teams can impact growth, and how difficult it can be for complex products to communicate value clearly in crowded and fast-moving markets. Sustainable growth requires more than visibility or short-term marketing activity.
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My role is to bring an external commercial perspective that finds where alignment has broken down, sharpens positioning, and builds the foundations for growth that lasts, so you can adapt before the market forces you to.

Hara Tsakona,
Founder & Director
mint lab co.
LinkedIn profile

We believe sustainable growth comes from brands staying commercially relevant in a fast-moving world. Businesses that evolve strategically build stronger positioning, deeper trust and long-term growth.
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mint lab co. is a founder-led commercial growth consultancy helping scaling B2B SaaS and tech teams align brand, product and go-to-market strategy. We combine fresh perspectives with clear positioning and commercially intelligent decision-making to help ambitious brands grow.
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Our model is lean, specialist-led and designed for founders and leadership teams who need clarity, alignment and commercial momentum.

Our values in no particular order: