We help align your brand positioning, go-to-market strategy and commercial goals as markets, products and customer expectations evolve.

I set up mint lab co. with a view to helping ambitious brands grow with greater commercial clarity, relevance and adaptability in fast-moving markets, such as SaaS and tech.
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As products mature and categories become more competitive, growth often slows not from lack of innovation, but from a growing disconnect between product, brand, customer understanding, and go-to-market execution. Teams become siloed, messaging loses clarity, and businesses that once felt differentiated begin to sound increasingly similar. The rapid adoption of AI has accelerated this shift even further.
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Having worked across commercial strategy, brand direction and audience-focused growth roles in London, including extensive experience within deep-tech media, digital platforms and events, I saw first-hand how internal bias and disconnected teams can impact revenue, and how difficult it can be for complex products to communicate value clearly in fast-moving markets.
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mint lab co. was built around the belief that sustainable growth requires more than visibility or short-term marketing activity. It needs commercial clarity, strategic adaptability, and the ability to continuously realign positioning with changing customer expectations, market dynamics, and cultural shifts.
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My role is to bring an external commercial perspective that helps founders and leadership teams identify where alignment has broken down, sharpen positioning, and build stronger foundations for long-term growth, so you can adapt before the market forces you to.

Hara Tsakona,
Founder & Director
mint lab co.

We believe sustainable growth comes from brands staying commercially relevant in a fast-moving world. Businesses that evolve strategically build stronger positioning, deeper trust and long-term growth.
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mint lab co. is a founder-led commercial growth consultancy helping scaling B2B SaaS and tech platforms align brand, product and go-to-market strategy. We combine fresh perspectives with clear positioning and commercially intelligent decision-making to help ambitious brands grow with relevance and intention in a fast-changing market.
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Our model is lean, specialist-led and designed for founders and leadership teams who need clarity, alignment and commercial momentum.

Our values in no particular order: